How to Market Your Interior Design Company

November 14, 2018 Facebook Twitter LinkedIn Google+ Hardware,Industrial and Manufacture

Summary: How you choose to market your company can play a large role in how many customers you can attract.

How you choose to market your interior design company is up to you and it is important to keep in mind that there is more than one way to go about marketing your business. Keeping that in mind, there are some practices you could follow to help you out.

Online Portfolio

When someone hires an interior designer they want their property, be it a house or commercial office, to look better than it currently does. If you recently worked for a client and redesigned a lounge using pieces you found at The Foam Factory and other stores, take photos of the final product. Put the best-looking photos online in a portfolio on your website for potential customers to quickly browse through. This will give them an idea of the kind of work you have done in the past and how you can help them out.

In addition to setting up your own personal website to host photos and videos related to the work you do, you might also want to use a photo-sharing service to complement it. Social media is undeniably powerful and a photo-sharing service could be a great way to show people your work and redirect them over to your website.

Social Media

Expanding on the topic of social media, you should consider building an online presence. The majority of communication takes place online, which is why giving customers an easy way to learn more about you and get in touch can be beneficial to the health of your business. Telling people how they could creatively use sofa foam or interacting with others in the design community can help you boost engagement. Find platforms that would work the best for what you want to achieve. If a service does not seem like a practical way to communicate with potential customers, then do not feel obligated to use it.

Additionally, you should aim for fairly frequent activity on the social media platforms you want to gain a presence on. If you are trying to reach out to people and establish a community or online presence, check back every now and then to interact with what other people are doing or respond to replies you have received on your own content. Regular activity on a social media platform can help you build a following. Using word-of-mouth, someone who has visited your profile might recommend your work to someone else who is in need of an interior designer.